Say Hello To Your New Marketing Team.
Behind every great brand is a team that understands how to bring ideas to life. Think of us as an extension of your team, bringing fresh ideas, thoughtful strategy and content that actually connects. Big ideas, real relationships and a whole lot of collaboration live here.
Hi, we’re Key Branding Labs.
We can’t Wait To Work With You.
Adam Sabol
Founder & PresidentYEARS WITH KBL: 12
WHAT HE DOES: Adds new clients to the #KBLFam, obsesses over culture building, supports the rockstar team at KBL.
YOU SHOULD KNOW: He’s too emotionally invested in the 49ers, Mets and Penguins.
Anna Shindyakov
Content Development Manager
YEARS WITH KBL: 5
WHAT SHE DOES: Oversees content development & execution, crushes her own client list, curates immaculate vibes in the office.
YOU SHOULD KNOW: She’s a low key skateboarder and owner of the best fashion sense in the office.
Shannon Gerlach
Client Success Manager YEARS WITH KBL: 4
WHAT SHE DOES: Guides new-client onboarding, builds airtight internal systems, delivers for her own clients on the daily.
YOU SHOULD KNOW: She owns the best desk setup in the office and will help with literally everything.
Lee Rogers
Client Community Manager YEARS WITH KBL: 3
WHAT HE DOES: Crafts client strategy, develops platform specific content, manages a combined social community of 50,000+ followers.
YOU SHOULD KNOW: He often rides his scooter to work in the Summer and loves every second of it.
Anika Mott
Client Community Manager 
YEARS WITH KBL: 1
WHAT SHE DOES: Creates incredible content that’s optimized per platform, executes targeted Ad strategy, keeps clients hyped about their socials.
YOU SHOULD KNOW: She usually spends more time working in her window perch than she does at her desk.
Kelly Darling
Client Community Manager YEARS WITH KBL: 1
WHAT SHE DOES: Captures content on-site with her clients, combines compelling creative with targeted ad strategy, always says yes to content opportunities.
YOU SHOULD KNOW: She will probably shoot lower than you on the golf course this weekend.
Kelly McCloe
Graphic DesignerYEARS WITH KBL: 3
WHAT SHE DOES: Brings CPG brands to life, designs game-changing logos, product and packaging design, handles all other client design needs.
YOU SHOULD KNOW: She’ll likely have your design request done earlier than originally planned.
Mya Willey
Content Development Specialist
YEARS WITH KBL: .5
WHAT SHE DOES: Runs KBL’s internal socials, supports the team on client content shoots, makes sure we know “what the kids are up to these days”.
YOU SHOULD KNOW: She’s more comfortable on a snowboard than solid ground. Look out Shaun White.
Moseley The Marketing Dog
Community Engagement PawfficerYEARS WITH KBL: 3
WHAT HE DOES: Snoozes on his couch in the boss’s (his Dad’s) office, greets anyone he passes in downtown Binghamton, people watches from the 2nd floor of 59 Court Street.
YOU SHOULD KNOW: Yes, you can pet him (and he’ll LOVE it).
