Say Hello To Your New Marketing Department.
Adam Sabol
Founder & President
After starting his career in creative services and advertising sales, Adam set out on his own and founded Key Branding Labs in the Fall of 2014. Born in Binghamton, NY Key Branding Labs quickly earned a reputation as an agency with small town principles and big time capabilities. Now overseeing an ever-growing team, Adam is primarily responsible for strategic development and project management for KBL’s 40+ clients across the country.
Dave Sabol
Client Community Manager & Business Development Lead
Joining the team in the Spring of 2019, Dave quickly became an indispensable part of the team. Dave provides incredible insight, structure and planning for clients, fostering relationships that span many years and have seen great success in terms of growth, expansion and profitability. In addition to his work in client relations Dave also leads KBL’s Business Development division, ensuring that all incoming clients begin their journey on the right foot.
Anna Thayne
Client Community Manager & Content Development Lead
Anna joined the #KBLFam in the Fall of 2021 and has been an invaluable part of the team ever since. Bringing a keen eye for style, content and the latest trends to clients on a daily basis. Anna provides a rock solid base for her clients’ success: ensuring that campaign planning, content creation, and community management are constantly working harmoniously to drive real life results.
Shalene Fiehl
Lead Branding Designer
Growing up in Endicott, Shalene went on to pursue a career in Graphic Design with a BFA from the Fashion Institute of Technology. Previously, Shalene worked for large companies in the retail and engineering industries as their Senior Graphic Designer, providing them with all of their marketing material design. She now serves as Design Lead on KBL’s Brand Creation division, helping clients take the first (large) step in bringing their brand to life.
Lee Rogers
Client Community Manager
An early partner in the agency dating back to 2014, Lee joined KBL on a full-time basis in the Spring of 2023. Lee brings over a decade of experience to the team, with an extensive background in public relations and brand positioning. Lee applies these talents along with a meticulous eye for content creation to his portfolio of clients across the country.
Kelly McCloe
Graphic Designer
Growing up in Upstate New York, Kelly went on to pursue a career in Communications and Graphic Design at SUNY Oneonta. Upon graduation, Kelly chose to return to her hometown and plant roots locally. She has done work for brands such as The United Way and KickStand Cocktails. Kelly is excited to be starting her post-college career in KBL’s Graphic Design division.
Moseley
The Marketing Dog
Moseley joined the KBL team in November of 2022. He specializes in greeting office guests, making friends at the front window, and being the star of all internal KBL content. When not putting in hours at KBL, he loves playing ball at the park, hanging out with his friends at the Behavior Barn at Day Hollow Animal Hosptial and dining out at dog friendly restaurants.