We’re a content marketing, branding and design agency located in Upstate New York.

Founded in January 2015 by Adam Sabol Key Branding Labs began as a spinoff from a startup created with friends upon graduation from Binghamton University in Spring of 2011. What started as a small social media agency in the backroom of a West Side apartment has quickly turned into one of the fastest growing marketing agencies in the northeast. Adam guided Key Branding Labs to go on to become the first business to graduate from the University’s Koffman Southern Tier Incubator in 2017 and was later named the Greater Binghamton Chamber Of Commerce’s 'Entrepreneur Of The Year in 2018. Flash forward to present day and KBL currently employs an ever-growing team of expert content creators, brand developers and graphic designers.

There are a LOT of ways that we help small, medium and large businesses every day.

What started out as a plucky Facebook marketing company has quickly evolved into a thriving full service marketing and branding agency. KBL’s growing content marketing portfolio consists of over thirty clients nationwide with a cumulative online community of nearly three million followers. In addition to its content marketing division, Key Branding Lab’s branding & design division has developed identities and materials for brands such as KickStand Cocktails, Ruff Ryder Records, Hello Soju, Kathy, Dave & Eric’s Flavored Coffee Company and dozens more.

We’re an agency with small town roots, but big time capabilities.

If you’re looking for the highest quality deliverables, delivered with small town principles and values, you’re in the right spot. We believe that handshakes and looking someone in the eye should still mean something, and that compromising on quality is non-negotiable.

Sound like your kind of agency?